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Jan-Jaap Minnema's expertise and insights have been featured in leading yachting publications worldwide.
Superyacht Times - Broker Insights
An in-depth look at Jan-Jaap's experience selling smaller yachts and his insights on the evolving superyacht market.
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One to One with Jan-Jaap Minnema
A personal interview discussing career highlights, market trends, and the future of superyacht brokerage.
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Singapore Yacht Show Interview
With Roberto Giorgi at the Singapore Yacht Show, discussing the Illusion project and the growing Asian market.
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Speaker at Superyacht Investor Conference 2025
Jan-Jaap and fellow panelists charted a course for the brokerage industry's future at this prestigious London event.
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Celebrating 25 years as broker with Superyacht Investor
Jan Jaap was recently interviewed by SuperYacht Investor, one of the industry’s leading publications focused on the business, ownership, and operational realities of large yachts.
<p>The interview, <em>“Experience is a trap”</em>, reflects on his 25 years as a superyacht broker and offers a candid look at how the industry has changed — and how experience, while invaluable, can sometimes narrow perspective if it isn’t actively questioned.</p><p>Rather than revisiting career highlights or deals, the conversation focuses on judgement, pattern recognition, and the risks of relying too heavily on “how things have always been done.” Jan speaks openly about how long-term experience must be paired with adaptability, particularly in a market shaped by new owners, shifting expectations, and increasing complexity around regulation, sustainability, and yacht operation.</p><p>The interview aligns closely with <em>SuperYacht Investor</em>’s editorial approach. The publication is read widely across brokerage, finance, shipyards, family offices, and advisory firms, and is known for prioritising commercial insight over lifestyle coverage. Its opinion section, in particular, is designed to surface informed perspectives from those who have spent years operating inside the industry — not marketing soundbites, but practical viewpoints shaped by real exposure.</p><p>For Jan, the interview was an opportunity to step back from day-to-day brokerage activity and reflect on what experience actually means in a modern superyacht context: when it helps, when it hinders, and how staying relevant requires continuous recalibration.</p>
Monaco Yacht Show 2025
With 116 superyachts on display, 79 world premieres, and over 560 exhibitors
<h6>The <strong>Monaco Yacht Show 2025</strong> concluded on <strong>27 September</strong>, after four days at Port Hercule that once again confirmed Monaco’s position as the beating heart of the superyacht world. With <strong>116 superyachts on display</strong>, <strong>79 world premieres</strong>, and over <strong>560 exhibitors</strong>, the 2025 edition was a mix of innovation, sustainability, and market-defining announcements.</h6><h6>Superyachts on Display</h6><h6>This year’s fleet represented every tier of the superyacht spectrum, from <strong>35-metre entry yachts</strong> to Benetti’s <strong>107-metre Mar</strong>, the largest yacht of the show.</h6><h6>Highlights included:</h6><ul><li data-preset-tag="h6"><h6><strong>Feadship Valor (79.5m)</strong> – one of the most significant debuts, showcasing Feadship’s continued dominance in Northern European custom builds.</h6></li><li data-preset-tag="h6"><h6><strong>Benetti Lady Estey (67m)</strong> and <strong>Perla (50m)</strong> – part of the B.Now Oasis Deck line, reinforcing Benetti’s strength in contemporary layouts and lifestyle-oriented design.</h6></li><li data-preset-tag="h6"><h6><strong>Tecnomar for Lamborghini 101</strong> – a high-octane premiere blending Italian automotive DNA with naval engineering, presented by The Italian Sea Group.</h6></li><li data-preset-tag="h6"><h6><strong>Oceanco contract reveal</strong> – Oceanco confirmed a new flagship project in partnership with Lloyd’s Register, set to be its largest yacht ever built.</h6></li></ul><h6>Although the <strong>average yacht length dropped slightly</strong> from 2024, brokers noted a strong balance between brokerage listings and new deliveries, ensuring serious buyers had plenty of choice.</h6><h6>Market Trends and Insights</h6><h6>The <strong>MYS Market Report 2025</strong> pointed to a <strong>cooling market</strong> compared to the post-COVID peak in 2021, but emphasized resilience in brokerage and mid-sized new build contracts.</h6><h6>Key takeaways:</h6><ul><li data-preset-tag="h6"><h6>Brokerage activity remains strong in the <strong>35–60m range</strong>.</h6></li><li data-preset-tag="h6"><h6>Larger yacht contracts (80m+) have slowed slightly but continue to attract strategic buyers.</h6></li><li data-preset-tag="h6"><h6><strong>Sustainability and explorer yachts</strong> are shaping future demand, as UHNWIs look for yachts capable of global cruising with reduced impact.</h6></li><li data-preset-tag="h6"><h6>The <strong>SET Report</strong> echoed this trend, highlighting resilience in mid-market sales and a growing appetite for fuel-efficient technologies.</h6></li></ul><h6>The Blue Wake Awards Debut</h6><h6>2025 marked the launch of the <strong>Blue Wake Awards</strong>, held at Le Méridien Beach Plaza, celebrating environmental and design innovation in yachting. Winners included:</h6><ul><li data-preset-tag="h6"><h6><strong>TYKUN</strong> – hydrogen-powered tender system</h6></li><li data-preset-tag="h6"><h6><strong>Sanlorenzo</strong> – fuel-cell yacht project</h6></li><li data-preset-tag="h6"><h6><strong>Deasyl</strong> – alternative low-emission fuels</h6></li><li data-preset-tag="h6"><h6><strong>Tai Ping</strong> – biodegradable textiles</h6></li><li data-preset-tag="h6"><h6><strong>Silver Yachts “Reduce”</strong> – recyclable catamaran design, awarded the <strong>Special Jury Prize</strong></h6></li></ul><h6>The awards were widely praised for moving sustainability from concept to tangible recognition.</h6> <h6>Tech, Toys & Cross-Brand Experiences</h6><ul><li data-preset-tag="h6"><h6><strong>Videoworks</strong> showcased how <strong>generative AI</strong> will transform onboard AV and security, while also introducing new anti-drone and LIDAR-based solutions.</h6></li><li data-preset-tag="h6"><h6>The <strong>Tenders & Toys Zone</strong> expanded, with electric chase boats and submarines drawing particular interest.</h6></li><li data-preset-tag="h6"><h6>Luxury crossovers made a splash: <strong>Aston Martin</strong> unveiled its Valhalla supercar on board <em>Here Comes the Sun</em>, and <strong>Dassault Aviation</strong> highlighted its Falcon jet range.</h6></li><li data-preset-tag="h6"><h6><br></h6></li></ul><iframe src="https://www.youtube.com/embed/Mc-5JBiJgWI?iv_load_policy=3&rel=0&modestbranding=1&playsinline=1&autoplay=0&mute=1" data-thumbnail="Medium Quality" frameborder="0" allow="presentation; fullscreen; accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture"></iframe> <h6>Attendance and Atmosphere</h6><ul><li data-preset-tag="h6"><h6><strong>29,956 visitors</strong> attended across four days, slightly quieter than peak years but praised for its <strong>quality over quantity</strong>of conversations.</h6></li><li data-preset-tag="h6"><h6>The show’s atmosphere was described as more <strong>“concentrated and business-driven”</strong>, with less spectacle and more deal-making.</h6></li><li data-preset-tag="h6"><h6>Industry forums, including the <strong>18th Superyacht Finance Forum</strong>, tackled global trade policy and its impact on yacht ownership and finance.</h6></li></ul><p><br></p><iframe src="https://www.youtube.com/embed/kpt0SxTGjNA?iv_load_policy=3&rel=0&modestbranding=1&playsinline=1&autoplay=0&mute=1" data-thumbnail="Medium Quality" frameborder="0" allow="presentation; fullscreen; accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture"></iframe> <h6>Why Monaco 2025 Stood Out</h6><ul><li data-preset-tag="h6"><h6><strong>79 premieres</strong> underscored the industry’s innovation pipeline.</h6></li><li data-preset-tag="h6"><h6><strong>Benetti’s Mar</strong> dominated headlines as the largest attending yacht.</h6></li><li data-preset-tag="h6"><h6>The debut of the <strong>Blue Wake Awards</strong> reinforced sustainability’s new central role.</h6></li><li data-preset-tag="h6"><h6><strong>Cross-industry partnerships</strong> (cars, aviation, lifestyle) highlighted yachting’s position within the wider UHNW ecosystem.</h6></li></ul><h6>Looking Ahead to 2026</h6><h6>The show closes with the industry already anticipating <strong>Monaco Yacht Show 2026 (23–26 September)</strong>. With greater emphasis on <strong>design, technology, and environmental solutions</strong>, next year promises to push the industry into a new chapter.</h6>
Fraser Asia’s growing role in global network - Yacht Style
As Fraser Asia expands its team numbers and strengthens links with the global offices of the superyacht brokerage house, senior ranks share insights on the company’s current and future plans.
<p>As the superyacht industry in Asia continues to grow, Fraser has been reinforcing its regional presence with an ongoing strategic staff expansion for the past five years. Now boasting a strong team of 10 across yacht sales, charter broker, yacht management and marketing, Fraser Asia is being further strengthened by the continuing support of the company’s global network. </p><p>In a roundtable discussion, <em>Yacht Style</em> gathered insights from the Fraser Asia team including Laura Verbrugge (Asia Manager, based in Hong Kong), Jacqueline Lee, Candy Li (Hong Kong-based yacht brokers), Suhaimi Badri (Singapore Manager) and Benjamin Tabuteau (Thailand Manager), as well as Fraser CEO Anders Kurtén and Senior Broker Jan Jaap Minnema, both based in Monaco.</p><p><strong>Fraser Asia has been expanding its team in the past five years across multiple offices, which includes three in Asia – Hong Kong, Singapore and Thailand. How does this strengthen your regional presence?</strong></p><p><em>Laura Verbrugge:</em><strong> </strong>Asia is a dynamic and growing market, and having the right team on the ground is crucial. By bringing in top-tier talent – both in brokerage and operational roles – we’re ensuring our clients receive the highest level of service and that we also understand local culture and needs.</p><p>Read the full interview in the link below:</p> <p><br></p>
Speaker 2025 at Superyacht Investor Conference
At the Superyacht Investor London 2025 event, Jan Jaap and his fellow panelists literally and figuratively chartered a course for the brokerage industry’s future.
<p>Jan Jaap Minnema, a seasoned Fraser Yachts broker with 25 years of experience, took part in the <strong>“Broking for Gold” panel</strong> at <em>Superyacht Investor London 2025</em> on <strong>March 25–26, 2025</strong>—an event that brought together over 200 yacht dealmakers including brokers, shipyards, financiers, insurers, and legal experts.</p><p>Panelists tackled topics across the brokerage spectrum—from the broker’s pivotal role in new-build projects to closing gaps between buyers and sellers. They even explored whether <strong>stagflation</strong> poses a genuine threat to the brokerage market, and considered how to improve collaboration between brokers and the wider industry.</p><p> Jan Jaap also stressed the importance of working with trusted, reliable, and experienced brokers:</p><blockquote><p><strong>“People get badly advised, end up with boats that aren’t right for them, get disappointed, and leave yachting entirely. These vessels exist purely for pleasure—so the experience should be a good one.”</strong></p></blockquote> <p><strong>Market pressures and stagflation concerns:</strong> While the panel discussed the possibility of stagflation in yacht brokerage, key voices emphasised resilience in market segments—even as geopolitical and economic shifts reverberate through luxury sectors</p><p><strong>Professionalization debate:</strong> The notion of introducing formal qualifications for yacht brokers was raised, suggesting a future where standardized credentials could raise industry-wide trust and service quality.</p><p><strong>Magic wand scenarios:</strong> Brokers shared candid reflections on what they'd change—citing pain points such as fragmented data systems, inefficient standard practices, and inconsistent commission structures.</p><p><strong>Broker “superpowers”:</strong> At the top of the list? Deep market intelligence, negotiation finesse, and the ability to translate technical specifications into clear advice for clients.</p><p>At the <em>Superyacht Investor London 2025</em> event, Jan Jaap and his fellow panelists literally and figuratively chartered a course for the brokerage industry’s future. Their reflections underscored how brokers today are far more than salespeople—they are guides, analysts, advisors, and, in essence, pleasure‑maximizers for discerning clients.</p>
Superyacht Times - Broker Insights
How important is it to gain experience selling yachts of a smaller size when you’re first entering the industry?
<p><strong>Have you had any significant mentors who have helped you during your career and if so how have they helped you?</strong></p><p>Education is always important in any business, however, brokerage mentors were very rare when I first started in the industry. There have been several brokers and company owners whom I have admired both for their business ethics and as people. During my career, I have also found several clients who have greatly inspired me. As a broker, you develop personal relationships and consequently, you understand more about the complexity of business, pleasure and knowledge. The people who work at the shipyards are also worth mentioning, as they build the products that we are selling, so the better you understand them, the better broker you will become.</p><p><strong>How important is it to gain experience selling yachts of a smaller size when you’re first entering the industry?</strong></p><p>For me, it was very important and I consider it the basis of my current knowledge and expertise. I started in the brokerage selling 40-50 ft sailing yachts. The personal contact you build with the clients increases greatly as you are responsible for finding them a great boat deal. There were countless more deals selling sailing yachts than in the superyacht industry, so I gained a plethora of valuable experience in negotiating and closing deals!</p><p><br></p> <p><strong>You successfully brokered the sale of the record-breaking Asian-built 89-metre yacht, </strong><a href="https://www.superyachttimes.com/yachts/eternal-tsingshan" target="_blank"><em><strong>Illusion Plus</strong></em></a><strong>. Please tell us more about this impressive sale and the challenges of selling a yacht her size?</strong></p><p>It was a long story of entrepreneurial endurance. When I first became involved in that project it was nothing more than an idea in the head of a Chinese shipyard owner who wanted to build one family yacht at his yard, and a second one for the market. The initial ideas they proposed were good, but needed to be fine tuned and modified to superyacht standards; naval architecture, interior design , engineering etc. When this was in place the big financial crisis occurred and the project was shelved. The shipyard was sold to a large Chinese conglomerate and that made the negotiations even more complex. All the people involved were doing their best but they were learning by doing, so a lot was lost in translation. When the yacht finally began construction we introduced her to the market during the Monaco Yacht show party of <a href="https://www.superyachttimes.com/companies/fraser" target="_blank">Fraser</a> in the old yacht club. It was a big success and within a year, the yacht was sold. It was very special to have been involved in such a production!</p><p><br></p><p>Read the full interview in the link below.</p>
One to One with Jan-Jaap Minnema - Superyacht News
In the latest instalment of our digital one to one series, our Business Editor, Rory Jackson, speaks with Jan-Jaap Minnema about breaking trends and influencing people in the superyacht industry.
<p> In this 30-minute-long candid conversation, Minnema and Jackson discuss some of the salient points regarding the superyacht brokerage market in a post-lockdown world as well as the necessity for industry players to share information – a topic which is becoming increasingly popular in our digital dialogue series.</p><iframe src="https://www.youtube.com/embed/e47D-Eovkis?iv_load_policy=3&rel=0&modestbranding=1&playsinline=1&autoplay=0&mute=1" data-thumbnail="Medium Quality" frameborder="0" allow="presentation; fullscreen; accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture"></iframe><p>Jan-Jaap Minnema is an ex-skipper who over the years has acquired a comprehensive experience of the business and pleasure of superyachts both onboard and off. In his lucrative career, Minnema has successfully purchased, sold or built over 100 pleasure boats, including 40 large yachts (and 4 submarines) ranging from 24 metres to 89 metres in length.</p><p>After almost 20 years of buying and selling yachts, Minnema prefers to offer a straight-forward, no-nonsense approach when providing insight into his profession,</p> <p><br></p>
Singapore Yacht Show Interview
Join Fraser Yachts’ Roberto Giorgi and senior broker Jan-Jaap Minnema in this interview from the Singapore Yacht Show
<p>Join Fraser Yachts’ <strong>Roberto Giorgi</strong> and senior broker <strong>Jan-Jaap Minnema</strong> in this interview from the <strong>Singapore Yacht Show</strong>, as they share insights on brokerage best practice, buyer expectations, and how Asia’s yacht market is evolving.</p><p><br></p> <p><strong>In this conversation:</strong><br>• What clients look for today—service, transparency, and trusted advisors<br>• How the Asian market is developing and why Singapore matters<br>• Lessons from large-yacht deals and new-build projects<br>• Advice for first-time buyers and owners moving up in size</p><p>If you enjoy industry perspectives straight from the pros, <strong>like & subscribe</strong> for more interviews and on-water coverage.</p><p>#FraserYachts #SingaporeYachtShow #Superyachts #YachtBrokerage #AsiaYachting</p> <p><br></p> <p><br></p>
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